Acorns needed to overcome the "complexity stigma" of traditional investing to reach everyday spenders. The challenge was to convince users to link their primary bank accounts and trust an automated system with their money. Adbloom needed to drive massive volume while ensuring traffic quality led to funded accounts, not just empty installs.

Adbloom executed a concentrated partner strategy, recruiting and managing 24 high-impact affiliates with deep trust in the personal finance space. Providing affiliates premium resources to drive quality conversions, while maintaining rigorous compliance oversight of all messaging.

Adbloom’s focused approach proved that a smaller, high-quality affiliate partner network can outperform broad-reach campaigns. By nurturing key relationships, we deliver higher ROI and more engaged long-term users for Acorns.