The challenge for Adbloom was that Fetch, despite being the nation’s leading rewards platform, faced high churn from users who struggled with specific app mechanics, such as correcting receipt errors or waiting for reward processing. Confused users often abandoned the app before becoming loyal, creating the need to shift from simple user acquisition to educating new installs so they could navigate the app successfully and earn rewards.

Adbloom implemented an education-first affiliate strategy, guiding users from download to first receipt scan. Partners shared how-to guides and tutorials, teaching proper scanning and point recovery. Influencers framed the 72-hour reward window as a security feature to manage expectations. This approach drove high-intent engagement, resulting in 105,109 installs, 42,684 registrations, 33,059 first scans, and 31,787 conversions.

By helping users overcome technical hurdles, Adbloom turned Fetch’s friction-heavy funnel into a high-performance growth engine, generating $3.2 million in revenue from 2 million conversions and driving 6.5 million clicks through 207 affiliates across the US.