Adbloom faced the challenge of marketing the complex "Virtual Power Plant" concept to average homeowners, while strictly targeting specific utility zip codes in CA, TX, and NY. Partners needed massive scale to validate the model but faced high risks of wasted spend and regulatory non-compliance.

Adbloom utilized strict geo-fencing protocols to filter traffic by zip code and collaborated with high-trust publishers to simplify the "tech" message into a "rewards" opportunity. By leveraging the $1.5M historical payout figure, we built immediate trust and drove high-intent conversions.

The campaign demonstrated that residential energy shifting is commercially viable at scale. Adbloom delivered the critical mass of users needed to influence the grid, generating immediate revenue and strengthening Renew Home’s position as a market leader in clean energy.