Adbloom primary obstacle was balancing volume with strict compliance. Toluna required users to not only sign up but also verify their email addresses (DOI) to count as a conversion. Additionally, targeting was strictly limited to US residents over 18. Generating massive traffic is common, but driving traffic that completes a high-friction DOI process while maintaining user intent and quality is a significant hurdle.

Adbloom executed a targeted acquisition strategy for Toluna’s "Influencer" proposition, reaching US audiences 18+ with a rewards and community focus. Publishers highlighted earning incentives and driving impact, attracting users with genuine intent. Campaign compliance was strictly monitored, and traffic was optimized in real-time to prioritize verified, active respondents.

Adbloom overcame high-friction conversion challenges, driving a surge of verified panelists actively participating in Toluna’s surveys and rewards. By focusing on users motivated by rewards and community, we achieved conversion rates that defied typical Double-Opt-In drop-offs.