BuzzFeed had historically avoided affiliate campaigns, making alignment with performance-based marketing a challenge. To succeed, Drop needed to offer real value to BuzzFeed’s audience, ensure a seamless user experience, and deliver clear acquisition results. The campaign had to balance editorial quality with measurable performance to win over both readers and stakeholders.

Adbloom developed a branded content campaign that presented Drop as a savvy, effortless way to earn rewards, aligning perfectly with BuzzFeed’s engaging and conversational tone. The article was amplified across social, email, and paid channels, supported by Adbloom-managed tracking and optimization. By connecting Drop’s modern feature set with BuzzFeed’s massive reach, we delivered a campaign that was both authentic and effective.

The partnership delivered exceptional engagement across channels, with BuzzFeed readers responding enthusiastically to Drop’s value proposition. The campaign drove high-intent traffic, sustained organic momentum, and marked a new milestone in editorial-integrated affiliate marketing.