With the online ESL industry undergoing rapid evolution and tightening requirements, recruitment efforts were falling short, especially in reaching qualified candidates beyond urban hubs. Platforms needed a program that could consistently deliver vetted applicants with strong intent, all while keeping cost-efficiency and messaging precision front and center.

Adbloom launched and managed a hybrid affiliate program blending side-hustle creators, niche influencers, career bloggers, YouTube educators, and purpose-built job boards. Messaging focused on flexibility, empowerment, and the global impact of online education. The campaign emphasized guided onboarding, reducing friction and dropout, and was optimized in real time for quality and conversion.

Adbloom’s strategy drove consistent applicant flow nationwide, with strong traction in overlooked rural and suburban regions. Thousands of high-intent candidates completed applications, reinforcing ESL platforms’ ability to scale their workforce while opening meaningful income opportunities to thousands of Americans.