© 2024 Adbloom Inc. All Rights Reserved.
Case Study
Micro-Communities Unlock Growth in Financial Research
How Adbloom Activated Micro-Communities to Recruit Specialized Audiences at Scale
Adbloom was contracted by its client, a full-service market research agency, to recruit new members for a finance focused community that was seeking active military, veterans, and their families to participate.
Select Affiliate Partners
The Challenge
Recruiting highly specialized demographics—active military, veterans, and families—proved challenging for our client, a prominent financial institution. The project demanded rapid, quality-driven user acquisition in just eight weeks, requiring exceptional precision, creativity, and execution.
The Solution
Adbloom employed a phased recruitment strategy to enable real-time performance monitoring, ensuring demographic and engagement quality. Leveraging micro-communities, niche influencers, mobile apps, strategic blogs, websites, and email newsletters, we precisely targeted high-affinity users, dramatically enhancing recruitment efficiency and engagement.
The Results
Adbloom’s agile, multi-channel approach surpassed the client’s ambitious targets, onboarding 4,500 high-quality members ahead of schedule. This engagement not only fueled insightful market research but also provided community participants a meaningful platform to influence financial services designed specifically for military families.
25 New Partners
quickly activated and onboarded
50,000 Clicks
delivered at zero upfront cost
4,500 New Users
acquired with precision targeting at fixed CPA