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Case Study
Adbloom x Twine
How Adbloom Launched a Fully Compliant, High-Growth Partner Program for John Hancock's Twine
Adbloom built and scaled a rigorous partner program for Twine — a savings app by John Hancock — onboarding 33 high-quality partners in under 6 months. We delivered rapid growth while navigating SEC and FTC compliance with custom-built processes and cross-functional collaboration.
Select Affiliate Partners
The Challenge
Launching in fintech means more than growth— navigating strict SEC and FTC guidelines. Twine needed a partner program that could scale fast without compromising compliance, legal, or brand safety — a rare trifecta.
The Solution
Adbloom designed an airtight compliance pipeline that cut partner onboarding time from 21 days to just 3. Working alongside Twine’s Legal, Tech, and Brand teams, we launched fully approved campaigns across influencers, publishers, and affiliates — all with custom creatives, value props, and disclosures tailored to each channel.
The Results
Twine went live with top-tier affiliates and quickly dominated SEO and social visibility. The partner program became a key driver of brand reach and customer acquisition, executed at fintech speed, without sacrificing trust or compliance.
33 New Partners
high-impact affiliates fully onboarded in under 6 months
82,000 Clicks
driven in the initial pilot period
22,850 New Users
real, depositing customers